Replacing an Unfinished WordPress Template With a Site That Fits the Business
Industry
Pest Control
Location
Detroit, MI
Launched
August 2026
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Darnell Pollard
3 weeks ago
“I am very pleased and thankful that I met Grand Rapids IT Solutions. We recently lunched my business website. Working with the team was exciting, seamless, and informative. They were able to easily capture my vision and translate that into my idealistic website. They went over and beyond with research. They were patient, and the results are very professional. If you are working on a project, or want that finishing touch on your business brand…I HIGHLY RECOMMEND GRAND RAPIDS IT SOLUTIONS.”
The Starting Point: A Website Investment That Was Never Properly Finished.
What Was Wrong: It looked like a full website. It was still a template.
Template content was still all over the site. Every image was stock. A lot of the links didn't work. The colors, layout, and overall look didn't match the brand the owner had already created.
Unfinished content. Stock images. Broken links.
The site looked cheap, generic, sent customers to dead ends, and didn't feel like the real company delivering quality, reliable services.
We Didn't Try to Patch the Template. We Rebuilt the Site.
The new site is based on the services the company actually offers, the areas it serves in Southeast Michigan, and the brand the owner already built.
A Lighter Site That's Easier to Use
We moved away from the heavy template look and used more open space, clearer headings, and stronger calls to action. Customers can now find the right service and request an inspection without hunting around.
Copy Based on the Real Services
We rewrote the residential, commercial, and pest service pages around what Certified Pest Elimination actually does. We also fixed the links and removed the leftover template content.
SEO Built into the Cleanup
We cleaned up the page structure, internal links, metadata, service terms, and local SEO for Southeast Michigan.
Using the brand he already created.
Certified Pest Elimination already had a logo and brand. We didn't create or replace either one. Instead, we made sure the website finally matched them.
Background
Background
Brand
Brand
Inter
Headings
Regular · Semi-Bold · Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()-=_+;:'"/?.>,<\|
Montserrat
Body
Regular · Semi-Bold · Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()-=_+;:'"/?.>,<\|
Custom Service Icons
Real Reviews, Always Up To Date
This client's site automatically pulls in their newest Google reviews on a schedule, so visitors always see current, unedited feedback without anyone needing to manually copy and paste it in.
Ulysses Manigault
1 week ago
Geoff Young
3 weeks ago
D P
3 weeks ago
Before: An Expensive Template That Was Never Finished
- Unfinished generic template
- Mismatched branding and stock photos
- Incorrect locations and unrelated copy
- Broken links and incomplete paths
*Click to enlarge images
After: A Complete Site Built Around the Real Business
- Full redesign and rebuild
- Website matched to the existing brand
- Custom pest and service icons
- Clear copy with working links and clear next steps
*Click to enlarge images
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