Custom E-Commerce Website Built for Recurring Revenue

Industry

Food & Beverage

Location

White Cloud, MI

Launched

February 2025

Full View

Visit Website

Project Overview & The E-Commerce Challenge

The client’s goal was to own a scalable online website to support in-person vendor market and off-the-shelf sales. They initially explored platforms like Shopify but quickly realized it presented two major roadblocks. First, the cost was too high. Secondly, the existing off-the-shelf solutions were too complex and confusing for the owners to manage daily inventory, customer data, and other business logistics efficiently.
  • Core Challenge: Create an e-commerce platform that simplifies the complexities of managing online orders while maintaining a conversion-focused user experience.
  • Solution: Design and deploy a custom e-commerce engine featuring native subscription logic and fully integrated operational management tools.
  • Outcome: A scalable platform that drives predictable recurring revenue and minimizes administrative overhead.
alt text

Custom Shopping Cart and Subscription Logic

To support the wide range of product offerings by Perk n Pour Coffee, we built a custom shopping cart and coffee ordering system from the ground up. This system allows customers to customize grind size, bean type, roast type, and quantity for one time purchases and subscriptions. For customers enrolled in the subscriptions program, a simple to use customer dashboard allows them to easily manage, pause, or adjust their subscriptions at any time. This flexibility maximizes customer retention and dramatically reduces administrative time spent on order modifications.
alt text

Custom Stripe Integration for Predictable Revenue

The backbone of the financial operation is a custom, secure Stripe integration. This setup was optimized for subscription purchasing and managing recurring revenue, enabling:
  • Secure storage and retrieval of payment methods.
  • Automated billing cycles and failed payment recovery logic.
  • Seamless application of discounts and coupon purchasing against recurring charges.
alt text

Logistics, Management, and Conversion Tools

The true value of the custom solution lies in the backend systems that streamline operations, eliminate errors, and provide the client with powerful marketing levers.

Accurate Shipping Cost Prediction

A custom module calculates precise, weight-based shipping rates in real-time during customer checkouts, eliminating over or under-charging and enhancing customer trust.

Order and Delivery Management

Developed dedicated back-end interfaces for staff to efficiently track, manage, and fulfill all orders, subscriptions, and deliveries, reducing manual processing time.

Coupon Management

A flexible system allows the client to quickly deploy and track promotional campaigns, driving first-time purchases, customer loyalty, and recurring purchases.

Newsletter Management

We integrated a simple to use newsletter management system that simplifies communication for product launches and re-engagement campaigns, building a crucial long-term marketing asset over time.

alt text
alt text

alt text

alt text

alt text

Design Strategy and Prototyping

To ensure the final product aligned perfectly with the client's vision and brand goals, we initiated the project by delivering a clear visual direction. We developed two distinct website prototypes featuring different layouts, imagery, and navigational structures. This crucial step allowed the owners to visualize and test varying approaches to site flow, overall branding colors, and how text content would appear before a single line of production code was written. This collaborative process ensured alignment on aesthetics and user experience from the earliest stage.

*Click to enlarge images

The Vibrant and Inviting Color Palette

Perk N Pour settled on branding with a vibrant and inviting color scheme that reflects the warmth and energy that their handcrafted coffee delivers year round. The carefully selected tones help enhance the user experience, making the website feel engaging and memorable for visitors.

Background

#fcfaec

Background

#9bbfa4

Background

#377f49

Brand

#ffa69e

Other

#2e211c

Other

#f9f7de

Rubik

Other

Regular · Semi-Bold · Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()-=_+;:'"/?.>,<\|

Value Delivered & Strategic Scalability

The custom Perk n Pour platform is now a long-term asset designed for continuous growth, delivering two primary advantages: maximized recurring revenue and complete operational control.
Maximized Recurring Revenue and Profitability
By making the subscription process seamless and flexible, the platform successfully encourages customers to adopt recurring purchases. This allows the business model to shift toward predictable monthly income, offering significant potential increases to the average Customer Lifetime Value (CLV) compared to the less reliable model of relying purely on single-transaction sales.
Total Control and Future-Proof Scalability
Unlike clients stuck with restrictive proprietary e-commerce platforms, Perk n Pour now owns a codebase that can immediately adapt to any new business need. Whether introducing a new coffee blend, changing fulfillment strategies, or adopting a different payment method, the custom-built nature of the site guarantees future scalability without reliance on third-party limitations, ensuring their technology supports their growth, not hinders it.

Full Site Preview

Take a tour through the carefully crafted e-commerce website built to sell coffee month after month.

*Click to enlarge images

Want a site that performs this well?

We'll review your website for free and give you actionable tips you can implement this month to improve your rankings.


More Projects Like This

Learn more about how our website development expertise can help you.

Browse All Web Design Projects >
A Mission-Driven Design: Building Grace Counseling's Donation Landing Page
Health & Wellness | Nonprofit

A Mission-Driven Design: Building Grace Counseling's Donation Landing Page

See how we designed a beautiful and effortless donation experience for Grace Counseling's Giving Tuesday campaign, connecting donors with a vital cause in Michigan.

A Single Landing Page to a Full-Scale, Automated Booking Tool
Tattoo & Piercing Studio

A Single Landing Page to a Full-Scale, Automated Booking Tool

We guided The Ink Society through a complete digital evolution, starting with an initial launch page and culminating in a full-featured, premium website overhaul. The final result is a high-performance platform featuring dedicated artist profiles, dynamic galleries, and seamless integration with the Venue.ink scheduling system to maximize client bookings and minimize administrative time.

Streamlining Mobile Car Detailing with a Trust-Focused, Modern, Mobile Responsive Website Design
Auto Care

Streamlining Mobile Car Detailing with a Trust-Focused, Modern, Mobile Responsive Website Design

Elysian Auto Detailing is a premium mobile detailing service operating across West Michigan. The goal was to translate their commitment to quality and convenience into a digital platform that felt professional and facilitated instant bookings. We developed a sleek, trust-focused website designed to address the customer's two main priorities: what services are offered and how quickly can I book? The site features clear service packages, transparent pricing, and a highly streamlined booking mechanism that efficiently manages mobile logistics, turning visitors into scheduled clients with minimal friction.

Empowering Students with a Streamlined Wix Scholarship Application
Nonprofit

Empowering Students with a Streamlined Wix Scholarship Application

We enhanced an existing Wix website by adding a dedicated scholarship applications page with a custom-designed form that seamlessly aligns with their branding, helping streamline their scholarship application process.

Personal Portfolio Web Design | Fullstack Web Development
Website Design & Development

Personal Portfolio Web Design | Fullstack Web Development

This project showcases a sleek, modern landing page designed to highlight the technical expertise of our in-house developer, Adam. The website utilizes a dark, sophisticated color palette paired with soft, easily readable typography to create a professional yet approachable aesthetic.

Meca's Angels: A Full Design Overhaul
Health & Wellness | Medical

Meca's Angels: A Full Design Overhaul

MECAS Angels, an in-home nursing service, needed to replace their unprofessional Wix site and generic email setup to establish credibility. We delivered a custom, conversion-oriented landing page utilizing their brand colors (gold and purples) to establish trust and funnel visitors directly to an advanced contact form. This strategic overhaul successfully elevated their digital presence, providing a strong foundation for future lead generation in the healthcare sector.

Grace Counseling of Michigan: A Comprehensive Ground-Up Website & SEO Transformation
Health & Wellness | Nonprofit

Grace Counseling of Michigan: A Comprehensive Ground-Up Website & SEO Transformation

Grace Counseling required a high-performance website to better represent their brand and serve the mental health needs of the Chesterfield community. We delivered a custom-built website and a targeted SEO strategy designed to maximize local visibility and convert visitors into patients, making sure their mission-driven services are accessible to those who need them most.

Want a Website Like This?

Reserve a free phone or video consultation to see how we can help achieve your business goals

Contact Us