Project Overview

When The Ink Society Tattoo Collective first opened, they wanted a website that truly represented who they were—creative, professional, and dedicated to their craft. We worked closely with them to design and launch a site that not only looked great but also made it easy for new clients to discover their work, learn about their services, and book appointments.

That first launch was a success. The site quickly started bringing in steady inquiries and helped build their reputation in the local tattoo and piercing community.

A few months later, The Ink Society began refining their brand. They moved toward a darker, more polished aesthetic that reflected the premium, luxury experience they were creating in their studio. When it came time to update the website to match that vision, we were right there with them—helping translate their new look and feel into a design that was clean, bold, and unmistakably theirs.

The updated site keeps everything that worked from the original—fast load times, strong SEO, and a smooth booking process—while introducing a new, luxury-inspired visual identity that better matches their evolving brand.

Strategic Website Design & Branding

The redesign draws directly from their updated in-studio aesthetic, using deep, rich tones and warm accents to create a modern, high-end feel:

Features That Attract, Engage, And Convert Clients

Each element is designed with user behavior in mind. Visual galleries keep users engaged and reduce bounce rates, while testimonials establish social proof. The booking form makes it easy to take action—contributing to higher conversion rates and longer average session durations, which in turn support stronger SEO performance.

• High-resolution images optimized for performance
• Auto-scrolling portfolio of tattoo & piercing work
• Newsletter signup to capture future clients
• Client reviews & testimonials
• Streamlined contact booking form

Streamlined Contact & Booking Form

The Ink Society was spending too much time manually qualifying leads and coordinating appointments. We helped solve that by transforming their basic contact form into a dynamic, conversion-focused booking tool.

The new form intelligently expands based on user input—only showing relevant tattoo or piercing questions as needed. This progressive design reduces friction, avoids overwhelming potential clients, and captures the right details without scaring off casual inquiries. Optional fields allow serious leads to share more up front while still allowing quick submissions from others.

As a result, the team spends far less time messaging back and forth—and more time creating custom artwork and closing new bookings.

Advanced Analytics for Smarter Marketing

We equipped The Ink Society with advanced, privacy-conscious analytics that reveal how users interact with their site, allowing them to make actionable, informed decisions without the guesswork.

By analyzing real-time, anonymous behavior data, the studio can confidently identify what’s working and where improvements are needed. This empowers them to make smarter marketing decisions, highlight the most engaging content, and refine the user experience to drive more bookings.

Know what services, pages, faqs, and other content your visitors are interested in

See which buttons, content, or copywriting converts the highest

See where you visitors are getting lost or stuck

• Total visitors
• Click tracking
• Attention heatmaps
• Scroll depth tracking
• Device type
• Browser type
• & more

A Customer Journey From Visitor to Client

High-Performance Hosting & Quality Support

Our premium hosting ensures speed and reliability, while our ongoing support means the client never has to worry about maintenance, updates, or technical troubleshooting. We handle everything — so they can focus on creating art, not managing a website.

Results & ROI

Within weeks of launching, The Ink Society saw a measurable uptick in online engagement. Their contact form became the primary source of client bookings, while analytics tools revealed which services resonated most. Now, every marketing decision is data-backed—and every new visitor is a potential loyal client.