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A Mission-Driven Design: Building Grace Counseling's Donation Landing Page

Industry

Health & Wellness

Location

Chesterfield, MI

Launched

November 2025

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Project Overview & Strategic Urgency

When we first partnered with Grace Counseling, their immediate need was focused and time-sensitive: they required a dedicated digital channel to capture year-end funding. This project was conceived as a high-priority, rapid-deployment initiative, launched specifically ahead of Veterans Day and Giving Tuesday—two of the most critical days for nonprofit fundraising. The core challenge was to design a platform that could pivot the public's awareness of their mission into immediate, measurable donation action. This targeted landing page was the critical first step in a larger digital roadmap that includes a comprehensive social media campaign and a full website overhaul.

Challenge: Develop a dedicated channel with the speed and singular focus required to maximize donation revenue during the Veterans Day and Giving Tuesday period.
Solution: Design and deploy a singular conversion-optimized landing page dedicated exclusively to giving.
Outcome: Provided the client with a high-impact tool essential for maximizing annual funding goals.

CTA Strategy and Form Integrity

The page is designed to continually inform visitors and supply social proof while looping back to lead to the Call-to-Action (CTA), capturing donators as soon as they're ready to help support.

Prominent and Repetitive CTAs

The main donation button is highly visible and appears multiple times on the page to reduce scrolling friction and encourage instant action.

Streamlined Donation Form

The donation form itself is fast, simple, and requires minimal inputs from the user. This integration with the payment gateway is designed for maximum security and speed, helping ensure the user completes the transaction.

Emotive Design and Trust Signals

The design choices on this site were engineered to evoke immediate trust, empathy, and professionalism. We used a clean, professional, and soothing color palette that communicates stability and reliability, essential for convincing potential donors their money is in safe hands. Knowing that most traffic during high-profile social campaigns is mobile, the entire layout is hyper-responsive. The donation form is always accessible, ensuring a frictionless process regardless of device size.

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#ffffff

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#155683

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#223168

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#30b14a

Archivo

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Launch Impact & Future Roadmap

The immediate success of this project was the ability to deploy a complex, conversion-focused solution under a demanding timeline.

Immediate Metric Focus

The page launched on time and is fully optimized for traffic acquisition during the critical holiday giving season. While campaign analytics are pending, the site's integrity, speed, and clear funnel have provided the client with the essential tool to maximize their efforts.

Foundation for Scalability

This project served as an invaluable testing ground. The design principles, content messaging, and conversion strategies proven effective on this page will directly inform and guide the complete design and development of the full Grace Counseling, Inc. main website overhaul slated for the near future.

Full Site Showcase

View the full non-profit donations landing page website design below.

*Click to enlarge images

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