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Grace Counseling of Michigan: A Comprehensive Ground-Up Website & SEO Transformation

Industry

Health & Wellness | Nonprofit

Location

Chesterfield, MI

Launched

January 2026

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The Challenge

Grace Counseling provides essential mental health services to the Chesterfield community, but their previous website was failing to capture the growing demand for local therapy. Key obstacles included:

Inconsistent Branding

An outdated visual identity that didn't accurately represent the warmth and expertise of the practice.

Administrative Difficulty

A difficult to manage system that made it hard for the internal team to update staff bios, services, and practice updates, resulting in outdated information being displayed.

Search Invisibility

A lack of basic technical SEO foundations, leaving the practice difficult to find for those searching locally for support.

User Friction

An outdated website made it difficult for potential patients in crisis to find the right therapist or contact the office quickly.

Grace Counseling Inc modern homepage therapy website design

The Solution

We executed a comprehensive "Ground-Up" strategy that prioritized both technical performance and the human element of counseling. Our team delivered:

Custom-Engineered Web Platform

A high-speed, mobile-first website built from scratch to ditch bloated, outdated site templates for a clean, professional, and accessible design.

Hyper-Local SEO Strategy

Conducted keyword research to target high-intent local searches, optimizing every page for "Counseling," "Therapy," and "Mental Health Services" within the Macomb County area.

Conversion-First UX Design

We implemented a strategic "Get Started" funnel, making the intake process intuitive and reducing the clicks needed to reach a contact form.

Content & Trust Optimization

Rewrote core service pages to emphasize the practice's unique approach, integrating clear social proof and clinician bios to build immediate trust.

Modern homepage counseling website design mock-up on laptop

Modern counseling team section website design mock-up on laptop

Visual Identity & Design System

A curated palette of calming blues and high-contrast accents paired with modern, accessible typography to establish immediate clinical trust and drive engagement.

Background

#ffffff

Background

#f1f6f8

Background

#c9dde6

Background

#88b7d1

Background

#3e6d8e

Background

#2d4f67

Other

#ee6352

Archivo

Headings

Regular · Semi-Bold · Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()-=_+;:'"/?.>,<\|

Baloo 2

Body

Regular · Semi-Bold · Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()-=_+;:'"/?.>,<\|

The Impact

The new Grace Counseling website launched as a fully optimized solution. By focusing on a "clean slate" build, we provided the practice with:

Seamless Maintenance

A lightweight, custom-built framework that allows for rapid updates and long-term stability.

Enhanced Connectivity

Full visibility into search performance through verified webmaster tool integrations, allowing for data-driven decisions as the site matures.

Professional Alignment

A website that finally matches the high caliber of care provided in their physical office.

Scalable Growth

A platform designed to expand, whether the practice adds new locations, more clinicians, or additional service categories.

Legacy Infrastructure: The Starting Point

A look at the previous digital presence, which lacked cohesive branding and the technical foundation required for modern search visibility.

*Click to enlarge images

The Transformation: A Modernized Digital Experience

Showcasing the custom-built, SEO-optimized platform designed to establish professional trust and drive patient conversions.

*Click to enlarge images

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