Meca's Angels: A Full Design Overhaul
Industry
Health & Wellness | Medical
Location
Grand Rapids, MI
Launched
November 2025
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Client Overview: Elevating a Grand Rapids Home Healthcare Service with a Professional Digital Presence
The Challenge: An Outdated Website
Low Credibility
The primary website was built on an outdated Wix template, giving a DIY impression that contradicted the professional, registered nurse-level services they offer.Incomplete Information
Key service pages and sections were often missing or minimally populated, leading to user confusion, high bounce rates, and low SEO results.Lack of Professional Branding
The use of generic @gmail.com email addresses for client and partner communication undermined their professional image and trustworthiness in a sensitive medical field.Ineffective Lead Funnel
The site was not designed to guide potential clients (or their families) to take the next critical step—starting a conversation about care needs.The Solution: Trust-Driven Design and Conversion Focus
Custom, Conversion-Oriented Design
Trust Signals
Prominent placement of "Registered Nurses", "Grand Rapids Area", and other social profof immediately validates their professionalism and local focus.Clear Call-to-Action (CTA)
The primary focus is funneling visitors toward a clear, advanced contact form, strategically placed high on the page and repeated throughout the experience to capture new leads as they're ready to convert.
Streamlined User Journey
Professional Brand Integration
Branded Emails
We established custom, domain-specific email addresses (e.g., info@mecasangels.com). This small change instantly elevates credibility, demonstrating professionalism to potential clients and third-party partners.High-Quality Visuals
We ensured the site featured high-quality, comforting imagery that reflects the compassionate nature of their work.Thoughtful Aesthetics: Color and Typography
We utilized the company’s existing brand identity, creating a calm and professional experience with a base of white and varying purples, softened by light pink accents. The powerful gold brand color was strategically reserved for critical elements, such as the primary Call-to-Action (CTA) buttons, to ensure maximum visibility and conversion focus while tying directly back to the MECAS Angels brand. This palette reinforces the serious, yet compassionate, nature of in-home nursing care.
Background
Background
Background
Background
Background
Background
Brand
Brand
Gilda Display
Headings
Regular · Semi-Bold · Bold
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Nunito Sans
Body
Regular · Semi-Bold · Bold
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1234567890
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The Results: A Modern Tool for Online Lead Generation
- Elevated Trust: MECAS Angels now projects an image of professional competence consistent with the quality of care provided by registered nurses.
- Optimized Funnel: The site is explicitly engineered to capture leads via the advanced contact form and makes it easier for families to initiate care discussions.
- Future Scalability: The website is easily scalable for future content additions and integrated marketing campaigns because of the modern foundation it was built on.
Before: The Outdated Digital Experience
*Click to enlarge images
After: Professional, Conversion-Focused Design
*Click to enlarge images
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