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A Single Landing Page to a Full-Scale, Automated Booking Tool

Industry

Tattoo & Piercing Studio

Location

Jenison, MI

Launched

May 2025

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A Single Page to a Booming Business

The Ink Society Tattoo Collective is a premium body art studio in Jenison, MI. Our partnership began before their doors opened, when we designed a high-converting landing page inspired by their shop's interior aesthetic. This initial success quickly led to a strategic re-brand to a darker, high-contrast theme that better reflected their evolving, high-end studio experience. Most recently, we executed a complete digital overhaul, transforming the single landing page into a robust, multi-page website featuring a comprehensive content architecture (Homepage, Gallery, Events, Dedicated Artist Profiles, Services, etc.). Crucially, we integrated their new, industry-specific Venue.ink scheduling system to create a frictionless client booking flow across all artists and services. By providing a clean, fast, and feature-rich platform that now handles everything from client acquisition to scheduling, the studio can focus entirely on creating world-class art.

Challenge

Establish an immediate, professional digital footprint for a new, high-end studio with an eye toward future brand expansion.

Successful Launch

We rapidly deployed a high-converting landing page that immediately generated inquiries and established market validation while the studio was under construction.

Premium Rebrand

The studio's brand aesthetic matured into a dark, premium theme. We translated this vision into a responsive, high-contrast design to match their high-end service.

Full-Site Architecture

We transformed the landing page into a multi-page platform to fully support new services, dedicated artist portfolios, and advanced booking features.

Building a Full-Service Digital Studio

The move from a single-page presence to a complete, multi-page website was not just an expansion; it was a strategic upgrade to establish The Ink Society as the premier tattoo & piercing studio in West Michigan. We architected a site with depth, providing comprehensive information that elevates the brand and serves every phase of the client journey.

Comprehensive Service Pages

We created dedicated, SEO-optimized pages for Tattoo Services and Piercing Services. This structure allows the site to capture highly specific client searches and position the studio as an expert in both disciplines, significantly boosting organic traffic.

Dynamic Galleries and Events

The new site includes a dynamic gallery showcasing the artists' best work, categorized for easy browsing, alongside a dedicated Events page to promote guest artists, walk-in days, and special studio happenings.

About page website design and simplified booking system for small business tattoo studio

The Challenge: Seamless Booking & Conversion

As the studio began rapidly growing, it became quickly apparent that the responsive contact form we had previously built for scheduling was no longer sufficient. The studio needed a more powerful, automated system to:

Manage individual artist availability.
Organize deposits and consultation requests.
Provide a smooth and professional client experience 24/7.

Solution: Integration with Venue.ink

We helped guide integrating the industry-specific Venue.ink scheduling platform across the entire website. Each page was strategically designed to guide the user toward finding the services they're interested in and ultimately landing on the final scheduling page to convert into a paying customer.

Frictionless Client Journey

Every relevant CTA—from the main navigation to the dedicated Artist pages—is wired directly to the Venue.ink platform. This eliminates steps, reduces client drop-off, and maximizes the conversion rate from visitor to booked appointment.

Reduced Administrative Burden

By automating appointment scheduling, cancellations, and client communications through Venue.ink, the artists and owners are free from the constant administrative overhead, allowing them to focus entirely on their craft.

Strategic Branding: Premium & High-Contrast

The branding for The Ink Society was engineered to align their digital presence with their high-end, established studio experience. We implemented a dramatic dark, high-contrast aesthetic designed to make the professional body artwork visually "pop" and take center stage. This premium look is solidified by a strategic font pairing: a classic, authoritative serif for headings to convey quality and mastery, balanced by a clean, modern sans-serif for body text to ensure approachability and legibility for all clients. The overall effect is a sophisticated, trustworthy, and artistically focused brand identity.

Background

#000000

Background

#0d0d0d

Brand

#ffc700

Brand

#ffa600

Other

#ffffff

Other

#f3f3ec

DM Serif Text

Headings

The font's high contrast and classic serif form immediately communicates that The Ink Society is not a walk-in street shop, but a premium, established artistic collective. It lends an air of authority and sophistication to titles like "Our Artists," "Services," and "Tattoo Services."

Regular · Semi-Bold · Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()-=_+;:'"/?.>,<\|

Rubik

Body

The subtle rounded corners of Rubik's letterforms soften the overall look, providing a friendly and approachable feel. This is essential for body text to make clients feel comfortable and reduce the intimidation often associated with premium tattoo studios. The clean and professional look pairs with easy readability to help website visitors find the content they're looking for.

Regular · Semi-Bold · Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()-=_+;:'"/?.>,<\|

Website traffic by channel

Organic search impressions over time

Performance, SEO, and Results

The combination of sophisticated design, strategic architecture, and crucial technical integration resulted in a platform that is now a powerful, revenue-generating machine for The Ink Society.

Local SEO Dominance

By implementing the multi-page structure and writing targeted, keyword-rich copy for services and locations, the site's local search engine optimization (SEO) footprint expanded dramatically. The studio is now better positioned to capture traffic for high-value searches like "tattoo artist near Jenison MI" and "professional piercing Grand Rapids."

High-Speed Delivery

We ensured that despite the image-heavy nature of a portfolio site, the platform remains highly optimized for speed and mobile performance. This is critical for meeting Google's Core Web Vitals and preventing visitors from abandoning the site due to slow load times.

Maximized Conversion Rate

The site functions as a highly effective digital receptionist, guiding potential clients from discovery directly into the Venue.ink booking funnel with minimal friction.

Scalability

The platform is built on a foundation that can easily scale. As the studio brings on new artists or expands its service offerings, the necessary sections and booking integrations are already in place, making future growth effortless and immediate.

Full Website Showcase

See the care, strategy, and dedication put into designing every page on the website. From the homepage to the service pages, artist pages, and gallery, everything was built to guide first time visitors on a journey from learning to booking.

*Click to enlarge images

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